Sergio K. / Elegância cool
Sergio K, 28 years old, studied International Relations, is young and dynamic with an innovative view which led to one of the fastest ascending fashion businessman in the country.
From a typical Armenian family, Sergio Luiz Kamalakian Savone always wanted to transform his clothes and shoes as a child.
The brand started in 2004 with footwear hand made in Brazil and Argentina. It was such an immediate success that clothes came as a consequence. His bets always were always on luck, work and talent always with a great sensibility of what people desired at the moment.
Always following trends from all places with information gathered travelling over the world, his products are known for its superior quality and craftsmanship with competitive prices. In 2008 Sergio K. was invited to make parte of the Abest – The Brazilian Association of Fashion Designers.
Renamed partnerships with brands such as: Land Rover, Copag, Jameson, Stella Artois, C&A among others were a great success. At the moment, Sergio K. is linked with Belvedere Vodka and Moet Hennessy group.
The first flagship store is located on Rua Oscar Freire, which sells menswear including clothes, shoes, accessories and collectable items selected by Sergio K. himself. Other stores are located at Shopping Iguatemi (São Paulo, Campinas, and Brasília), Market Place and in more than 150 other stores that represents the brand over Brazil.
In the first semester of 2011, Sergio K. arrives in Rio de Janeiro with great style, inaugurating two stores at Rio Design Barra mall and Fashion Mall. Later in the year another store will be opened at Shopping Iguatemi Alphaville.